CURRENCY EXPERTISE
Cash Cycle
Policy and structure
Forecasting Future Banknote & Coin Demand
Forecasting and selecting forecasting models
Determination of Optimal Denominational Structure
A critical aspect of effective currency management
Security Feature Selection
Principles and methods for selecting a feature set
Banknote Durability & Note Life
Assessing note life and approaches to enhancing durability in circulation
Counterfeiting
Anti-counterfeiting strategy, counterfeit types and trends
Public Education
Strategies and principles
Developing a New Design Series
Overview, critical areas and management processes
E-Cash
New payment systems and their potential impact on cash usage
Seigniorage
What it is, why it’s important and how to estimate it
MARKETING COMMUNICATION
Conceptual Design
Corporate brochures, product brochures, above the line advertising and exhibition design and management
Corporate Identity
Copywriting
Creative writing aimed at holding the readers imagination
Printing
Project management to include advice on substrates, best production methods and finishes
Web design and management
Digital and social media marketing
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